Cranswick is a leading UK food producer with revenue of over £2.7 billion. We produce and supply premium food to UK grocery retailers, the food service sector, and other UK and global food producers.
Producing great food is not just about taste, but about understanding and respecting where food comes from, and appreciating the contribution from each complementary stage of our farm-to-fork journey.
We continue to invest at pace in our rapidly growing farming operations and across our wider business. Our farm-to-fork model provides end-to-end visibility and control of our business and enables us to add value at every stage.
WHAT WE DO
We Farm
Our vertically integrated supply chain underpins traceability, integrity, and sustainability across our farm-to-fork model, supported by industry-leading pig and poultry farming operations that integrate milling, genetics, breeding and growing capabilities to deliver long-term value and security of supply.
WE PRODUCE
Supported by a scalable processing and added-value manufacturing base, we consistently deliver great-tasting, high-quality products, while driving operational efficiency and sustainable growth.
We Supply
We supply the majority of UK grocery retailers and have a strong presence in the wholesale and food service channels, as well as a substantial export business that adds scale and diversification to our revenue base.
OUR RESOURCES
Our People
It’s our people who make Cranswick successful. Their passion, expertise and dedication helps to differentiate our offering.
We have experienced and talented operational management teams supported by a highly skilled and committed workforce.
Every individual plays a crucial role enabling us to feed the nation with authentically made, sustainably produced food.
Natural Resources
Our vertically integrated supply chain is important in providing traceability, integrity and sustainability in our farm-to-fork model.
Our pig and poultry farming businesses, which include milling, genetics, breeding and growing operations, are industry leading. Our self-sufficiency in British pigs is approaching 55 per cent.
Our dedicated farmers are focused on developing sustainable farming practices and leading the way in animal welfare.
STRATEGIC CAPITAL INVESTMENT
We operate from 23 well-invested and highly efficient production facilities in the UK. We will continue to invest at pace to ensure we serve our customers from the best quality asset base in terms of food safety, technical compliance and colleague wellbeing.
Our Guiding Principles
QUALITY
We are passionate about making great tasting food and we want to be recognised for the high quality of our products. Our aim is to keep the heritage and integrity of our food by using authentic, artisan methods wherever possible to create premium quality products.
VALUE
We recognise the importance of investing in our agricultural operations and in our operating facilities so we can continue to offer innovative, high quality, great value food to our customers from some of the most efficient food production facilities in the UK.
INNOVATION
Our specialist, dedicated teams research consumer trends and food innovation opportunities to help develop new recipes and culinary ideas. We pride ourselves on delivering creative food concepts that are both healthy and convenient for today’s consumer.
PEOPLE
We know it’s our passionate and dedicated colleagues who drive our business. Our supportive and enterprising culture helps them develop and thrive while ensuring the business continues to grow.
By focusing on our strategic enablers, the Group has established a distinct competitive advantage and a unique position within the UK food industry. We achieve this by creating a secure and sustainable supply chain, investing in world-class manufacturing facilities, maintaining a relevant and innovative product range, and cultivating strong, strategic relationships with customers who value their partnership with Cranswick.
LONG-TERM GROWTH STRATEGY
CONSOLIDATE
By driving the core we seek to maximise sales and returns from our pork-based operations by growing market share and securing new business wins. We do this by building trustworthy and long-lasting relationships, delivering consistent, high-quality products and creating new, relevant opportunities through innovation.
Continuous investment in additional capacity and efficiency improvements together with the expertise of our Food Heroes, allows us to expand our product range and to supply our customers with affordable and great tasting pork-based products.
Our core portfolio consists of fresh pork and value-added products; a gourmet category including bacon, sausages and pastry; and a convenience range comprising cooked meats and ‘slow cook’ products. Across our portfolio we are renowned for delivering premium, high quality and great tasting food.
EXPAND
‘Expand’ focuses on increasing our presence in growth markets such as poultry and Mediterranean foods. We deliver this by building on successful acquisitions and investing in new sites. We continue to build capacity and capability across the business and explore opportunities in adjacent categories.
The poultry market continues to offer a strong growth opportunity for us as we look to expand as well as to develop new products and open new trade channels.
DIVERSIFY
‘Diversification’ enables the Group to identify new markets that will create further growth opportunities. Whilst Cranswick is firmly established in major fresh food categories, opportunities to move into new markets will continue to be explored. The criteria for growth will focus on building capability in adjacent complimentary categories or further integration to support the sustainability agenda.
By developing our strengths, including the ability to effectively utilise capital, build new facilities and embed targeted acquisitions, the Group will successfully look to capitalise on new opportunities.
how we create value
OUR PEOPLE
Training
Development
Mentoring
CUSTOMERS AND CONSUMERS
Quality
Provenance
Choice
PRODUCERS AND SUPPLIERS
Assurance
Traceability
Compliance
SHAREHOLDERS
Dividend growth
EPS Accretion
Value Creation
COMMUNITIES
Support
Engagement
Employment
NGOs
Policy Shaping
Awareness
Commitment