|
28 January 2009
Waitrose rolled out the new Simply Sausages today complete with the new range packaging design. The launch included the pork, air dried bacon and leek and the original Smithfield No.1.
Simply Sausages new pack gives information about the quality of the British outdoor reared pork and the fresh British produce which goes into each and every pack.
Simply Sausages are pleased to use the Freedom Foods stamp of approval from the RSPCA, an important acreditation giving consumer confidence which is used across the range.
Tasting Session
A tasting session was held today at Waterloo Station, London. Long queues formed throughout the day with over 14,000 sausages sampled. With the consumers focus on British high welfare products being very much in evidence, due to the current media focus on British Pork, the timing couldn't be better!
|
